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Saturday, December 29, 2018

 The term ‘merchandising’ has always been a magic word and hot pick of the cake in the field of apparel and fashion merchandising. Most of the persons who want to pursue a career in the apparel field want to become a merchandiser. What makes this so much attractive and important is – reputation, responsibility and career growth. It involves all the activities right from A – Z communication to execution, in the apparel industry and the ‘Merchandiser’ is the person who takes care of all these activities. A good merchandiser has the attributes of hard work, sincerity, loyalty, team work, manager, negotiation etc. Customer satisfaction and retention is mainly depends on effective and efficient merchandising. 

Now I’ll describe the process flowchart of Merchandising in brief with an image –
Merchandising

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